HEAD OF BRAND AND MARKETING

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Listing reference: jse_000433 Listing status: Online Apply by: 20 December 2023

POSITION SUMMARY

Industry: Financial Services

Job category: Media, Advertising, PR, Publishing and Marketing

Location: Sandton

Contract: Permanent

Remuneration: Market Related

EE position: Yes

INTRODUCTION

To lead and manage the group marketing function (marketing, brand, digital and events) with the aim of positioning the JSE brand locally and globally as a listing and trading venue of choice for companies, investors, and other market participants. Build awareness and demand for JSE products and services, which leads to the achievement of JSE’s commercial objectives and strategic priorities.

JOB DESCRIPTION

Strategy Development and Planning

Develop the medium-term JSE marketing objectives and strategy for the Group to build the JSE brand and grow its customer base
Construct and implement annual marketing plans and tactics in support of both the marketing and Group objectives, utilising the right positioning, mix of channels and marketing elements (events, advertising, digital marketing) to execute the strategy.

Business and Financial Management

Develop B2B and B2C marketing plans in consultation with JSE’s business units.
Identify engagement channels and opportunities for various customer segments of the JSE (B2B and Retail).
Ensure implementation of the marketing strategy through departmental goal setting within the marketing division and tracking delivery against departmental plans.
Identify key priorities for the year for each department in the marketing team (marketing, brand, events, digital).
Develop campaigns and initiatives for brand building and marketing activations, working with agencies and internal clients.
Allocate people and financial resources adequately to support the marketing strategy and deliverables against plans.
Develop and manage the marketing budget in alignment with group financial guidelines.
Optimise productivity and delivery across departments through cross-functional collaboration and delivery tracking using established project management and agile methodologies.
Measure and report on impact of delivery against strategy using marketing and ROI metrics (qualitative and quantitative).

Process Management

Establish best practices and processes in the brand, marketing, digital management and events function and embed them in the division.
Lead and manage delivery through a team of managers and individual contributors, ensuring employees are clear on expectations and measured accordingly.
Management of the JSE digital platforms effectively, including websites and social media platforms.
Conduct regular analyses of customer and market needs and trends and develop marketing strategies based on research and insights.
Build capabilities within the marketing team to effectively deliver on key objectives and realise commercial value for the business.
Establish processes for measuring and evaluating marketing activities and team delivery.
Allocate work and organise department to maximise productivity and smooth day-to-day operations through process mapping, documenting workflows and job allocations.
Identify key risks and issues facing the department and developing mitigating management actions to address them.
Appoint agencies to support execution of strategic and tactical plans, measuring their outputs against contracted requirements.

Stakeholder Relationship Management

Ensure that results are delivered to other divisions by setting up service level agreements that establish expectations and standards, and track delivery against service level agreements.
Build working relationships with brand and marketing agencies to support marketing delivery and regularly engage on current developments in the industry.
Regular engagement with business unit managers to track delivery and implementation of marketing and events activity plans through formal structures.
Identify potential partnerships and sponsorship opportunities with other stakeholders to collaborate on and co-fund key marketing activities.
Build mutually beneficial relationships with other departmental heads by sharing ideas regularly and openly, facilitating collaborations and managing co-dependencies.

Team Management

Lead a motivated and high-performance team of direct and indirect reports who will deliver the marketing strategy and tactical plans.
Ensure all managers and team members understand their roles and deliverables, and are accountable for business results.
Utilise talent management practices to identify and develop future leaders and retain current talent to ensure a pipeline of future leaders and ensure business sustainability.
Ensure self and team members have required skill and professional/ technical expertise to perform adequately by regularly assessing gaps and development areas and creating development plans.

Team Management continued

Create performance agreements for direct reports with measurable goals and objectives so that they understand how their performance will be viewed, recognised and rewarded.
Conduct performance review sessions with team members to review performance and progress against targets, and agree on appropriate action required to meet targets or standards.
Epitomise living the JSE values and keep managers and teams accountable for displaying the values in their behaviour.

Transformation and Innovation Management

Build a culture of improvement as business demands change by encouraging and recognising appropriate ideas.
Optimise and improve systems and work processes to drive productivity and reduce cost for own and corporate initiatives.
Meet EE/BB-BEE targets as related to departments through appropriate recruitment selection decisions.
Continuously search for new ways and technologies that can employed in the various functions to improve efficiencies and effectiveness.