RCL – Marketing

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To apply, click on the link at the end of the posts and all the best with your applications.

We are a deeply rooted South African business, and we believe our country will thrive when we collectively grow what matters. Our purpose is anchored in a culture of empowerment and accountability, with uncompromising integrity at its heart. We are inspired by our unwavering commitment to “Grow What Matters,”, placing People, Growth and Sustainability at the forefront of everything we do.

We have an opportunity for a Junior Category Manager within our Customer Marketing function. The role will be based in Westville and report to the Category Manager.

The key purpose of this role is to support the Category Manager to drive category growth within the Food Service Channel – focused on Spreads and Dairy Cream Alternatives. The role also includes assistant brand management of all Food Service channel specific brands.

Minimum Requirements
A Degree or Diploma in Marketing or Business Management (3 years).

2-3 years relevant experience in a similar environment.

Valid Code EB drivers’ license.

Duties & Responsibilities
Category Planning:

Support the category manager in annual business planning process through data analysis, insights and identification of growth opportunities.
Support the development of proposals and recommendations for customers in executing category management projects., including NRM (Net Revenue Management) initiatives.
Liaise with the operations team to ensure smooth implementation.
Category Management:

Measure and review category performance; margins and customer profitability.
Analyse shelf health, pricing data, product availability and visibility, work with Category Manager to consolidate feedback into actionable plans for the customer team to implement.
Execute brand standards (brand DNA) and support development.
Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency.
Continuous monitoring of competitor landscape.
Brand Management:

Support in the management of Food Service channel specific brands.
Help deliver brand growth through innovation, promotion and execution of support plans.
Innovation & Go to Market:

Manage smaller Food Service channel specific & Customer specific product development against project timelines.
Assist the Category Manager in development of new product launch plans.
Execute new product launch plans including tracking of NPD listings, sales vs forecast and distribution.
Support the preparation of Category stories and Trade presentations.
Information Analysis, Management and Reporting:

Analyse and interpret key data to provide feedback on category performance and drive actions into the future.
Assist in the compilation of business reports, presentations and category performance analysis (incl. causes of deviation) with an eye on NRM practices.
Customer Relationship Management:

Ensure that critical customer information is available to the customer team.
Support in preparation and analysis of category reviews for Customers including assortment analysis, category performance and ranging.
Financial Management:

Support in management of the trade spend budgets within agreed limits and ensure that all initiatives are shown to be commercially sound.
Execute specific elements of the NRM Program, e.g. promo analysis as per business agreed targets.
Understand key drivers of profitability and revenue growth to assist in achievement of financial targets.
KPI’s:

Business Growth Targets – volume, revenue and profit.
Execution of customer plans.
Shelf space and product availability.
Accuracy of reporting.

Brand Consultant (Fixed Term Contract) – Cape Town

Closing Date
2024/12/15
Reference Number
RCL241204-1
Company RCL Foods
Job Title Brand Consultant (Fixed Term Contract) – Cape Town
Functions Marketing
Job Type Classification Contract
Location – Town / City Cape Town
Location – Province Western Cape
Location – Country South Africa
Job Description
At RCL FOODS we see and do things differently, we think bigger, work smarter and as a team collectively work towards achieving our purpose, to Grow What Matters!

RCL FOODS is on the hunt for an experienced Brand Consultant (Fixed Term Contract) to drive growth of the RCL portfolio at outlet level. Drive increased SKUs per outlet in your territory and drive compliance in National/Regional account listings. Drive effective National/Regional promotional executions within your territory to drive volume growth. To ensure availability of RCL FOODS range at a unit level. Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. Use your product preparation knowledge to do informal training to deliver consistent/improved product quality.

The role will report to the Area Sales Manager and will be based in Cape Town.

Minimum Requirements
Matric

Valid Code EB drivers’ license.

Preferred 1 to 2 years direct selling experience (relevant food service experience).

Computer literacy – MS Office.

Duties & Responsibilities
Strategy Formulation:

Strategy Formulation and Implementation:

Apply outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area.

Devise action plans to improve the Front of House (FOH) availability and preparation quality of your territory by leveraging the Operator management/staff, Regional Trade Consultant and also RCL Route to Market partner (RTM) In-Field colleagues.

Actively look for new business to grow territory.

We need to please include: Consultant required to manage all company assets, i.e: Pie warmers/trade tools/etc.

Customer Relationship Management:

Manage Territory Outlet Relationships:

Relationships with all stake holders to be managed. Outlet owner, management and staff.

Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level which will intern deliver on National Account, Channel and Regional Plans.

Grow business by ensuring availability of the full listed range for all RCL products at all outlets, both through back of house education and front of house availability.

Build a reputation as the RCL Culinary Expert in Outlet operations, through knowledge of the processes and use of insight to add relevant new products that add/grow value to the outlets profit.

POS placement and management of branding within your territory.

Provide ad-hock informal Training to Outlet staff teams on full RCL portfolio.

Marketing Management:

New Product Development:

You will be required to ensure new product listings are presented/ prepared in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/value add; in addition of new products to the pantries and processes of the outlets in your territory.

New product introduction at an outlet may not only include innovation; but key lines from the current product portfolio that may not yet be ranged within the outlet.

New SKU’s will be listed at head office by the National Accounts Managers and then implemented at an outlet level by this role.

You are responsible for driving the increase in number of our RCL SKUs used in each outlet.

Marketing and Promotion:

This role will be highly involved in the activation of promotional activities at an outlet level within your Territory. The key is to ensure you deliver against the briefs and are timeous with your placement and training.

You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory.

You may be required to assist in various promotional activities at different locations, such as a Key Account regional ops meeting; Trade Depot team demo, but this would be approximately 1 day a month.

Manage the warmer/cabinet infrastructure and outsourced servicing for you region; this will include inspection recording/auditing and administering maintenance issues as well as placing merchandising as required.

Market and Customer Insight Maintenance:

Provide the business with any information on competitors that is affecting your performance in the territory and with your Regional Manager make sure you are adapting plans to combat our competitors appropriately and seeking support if the required response is out of your scope.

Keep the Channel Teams informed of latest developments and trading realities at an outlet level by feeding back any new operator issues that affect the relevance of our RCL range of products within your outlets.

Pricing Guidelines Management:

Track/Audit RCL brand portfolio and competitor prices across all customers/outlets.

Supply Chain Distribution Management:

Provide management of the distribution link between RCL supply chain and the Customer’s outlet ensuring full availability to the consumer.

Conduct regular reviews of distribution and product delivery efficiency by the different Distribution partners and discuss issues with the relevant partner representatives.

Ensure that you regularly provide feedback to your Manager/Trade.

Manager on customer service measures and resolve problems arising (complaints, on time delivery and order fill).

Your involvement within the outlet will be frequent (Frequency will be aligned to customer ranking) and your level of interaction hold you in high regard, especially when driving commercial conversation and skill review. You need to use this status to have a strong influence on the Front of House (FOH) product availability, ranging and day part offering. Your main focus being one of driving full availability.

Financial Management:

You will be required to discuss concepts such as cost-in-use, margin etc. in your selling process. In additional, assist with wastage management and assist in guiding best practice.

Deliver Territory revenue targets.

We have an opportunity for a Category Manager within our Customer Marketing function. The role will be based in Westville and report to the Customer Marketing Executive.

The key purpose of this role is to facilitate collaboration between the customer, distributor and internal stakeholders to drive category growth within the Food Service Channel. The role also includes brand management of all Food Service channel specific brands.

Minimum Requirements
Minimum Requirements

A degree or diploma in marketing or business management (3 years)
3 years relevant experience in a similar environment
Valid Code EB drivers’ licence
Duties & Responsibilities
Main Responsibilities

Category Planning

Support the annual business planning process through data analysis, insights and identification of growth opportunities
Develop proposals and recommendations for customers in executing category management projects., including NRM (Net Revenue Management) initiatives
Liaise with the operations team to ensure smooth implementation
Category Management

Measure and review category performance; margins and customer profitability
Analyse shelf health, pricing data, product availability and visibility; consolidate feedback into actionable plans for the customer team to implement
Execute brand standards (brand DNA) and support development
Conduct periodic reviews of planograms and ranging to ensure maximised shelf efficiency
Continuous monitoring of competitor landscape
Brand Management

Management of Food Service channel specific brands
Responsible for brand growth through innovation, promotion and support plans
Innovation & Go to Market

Manage Food Service channel specific & Customer specific product development against project timelines
Develop and execute new product launch plans, including tracking
Prepare Category stories and Trade presentations
Information Analysis, Management and Reporting

Analyse and interpret key data to provide feedback on category performance and drive actions into the future
Compile and consolidate business reports, presentations and category performance analysis (incl. causes of deviation) with an eye on NRM practices
Customer Relationship Management

Ensure that critical customer information is available to the customer team
Prepare, analyse and present category reviews to customers and interact with customers on assortment analysis, category performance and ranging
Financial Management

Manage the trade spend budgets within agreed limits and ensure that all initiatives are shown to be commercially sound
Execute NRM Program, as per business agreed targets
Understand key drivers of profitability and revenue growth to achieve financial targets
People Management

Required to co-ordinate efforts of and deliver results through cross-functional teams made up of both direct reports and non-reports/ peers
Responsible for developing workplans and assessments for direct reports
KPI’s

Business Growth Targets – volume, revenue and profit
Execution of customer plans
Shelf space and product availability
Accuracy of reporting

Click here to apply

All the best with your applications.