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General Manager: Sales, Marketing, Distribution and E-Commerce
Closing Date
2025/09/16
Reference Number
SAA250815-2
Job Title General Manager: Sales, Marketing, Distribution and E-Commerce
Division Commercial
Business Unit Sales and Distribution
Job Type Permanent
Location – Country South Africa
Location – Province Gauteng
Location – Town / City Kempton Park
Job Purpose
This role is responsible for driving revenue growth by developing and executing effective strategies across all relevant channels. This includes evaluating the effectiveness of sales channels, optimizing resource allocation and profitability, and monitoring cost of sale and customer acquisition costs.
This role also requires a strong focus on market share, ensuring competitiveness in the industry and understanding the value of customer retention and loyalty through Customer Lifetime Value (CLV) and Net Promoter Score (NPS). Additionally, this position will oversee marketing efforts, such as building brand awareness, tracking marketing ROI, and optimizing e-Commerce user experience.
Lastly, this role will focus on ancillary revenue and load factor, ultimately contributing to the overall efficiency and success of the airline.
Principal Accountabilities
Develop and implement Sales, Marketing, and E-commerce strategies to drive revenue growth and increase the airline’s market share
Optimize and manage sales channels (direct, indirect, online, and offline) for maximum revenue generation and cost efficiency
Monitor and control the cost of sale, including marketing, sales, distribution, and e-commerce expenses, to enhance profitability
Implement initiatives to reduce customer acquisition cost (CAC) and improve the efficiency of sales, marketing, and e-commerce efforts
Establish and manage effective internal and external stakeholder relationships through appropriate relationship building and networking
Ensure that effective Governance and Risk Management policies, processes and systems are in place
Ensure regular and timeous reporting of information to key stakeholders
Lead and drive continuous optimisation programmes and initiatives for the department
Develop and maintain customer retention and loyalty programs to maximize customer lifetime value (CLV) and improve Net Promoter Score (NPS)
Assess marketing ROI to optimize marketing campaigns and strategies, driving brand awareness and recognition among the target audience
Manage the performance, productivity, and engagement of the sales, marketing, distribution, and e-commerce teams, fostering a motivated and productive workforce
Optimize e-commerce strategies and user experience to improve conversion rates and average order value (AOV) while reducing cart abandonment rates
Drive website traffic through online marketing efforts and search engine optimization, addressing bounce rate and site navigation issues
Develop and implement customer retention strategies to improve customer retention rate and customer satisfaction efforts
Manage social media marketing campaigns to increase engagement, brand presence, and interactions on social media platforms
Oversee email marketing campaigns, tracking performance metrics to assess campaign effectiveness and optimize future efforts
Develop and implement ancillary revenue strategies, focusing on non-ticket sources such as baggage fees, in-flight purchases, and premium services
Monitor and analyse market trends and competitor activities, adjusting strategies as needed to maintain a competitive edge in the industry
Lead and drive talent management, performance management, training and development
Build the function’s capability to enable achievement of objectives
Leads and aligns change management with the vision and strategic direction of the airline
Lives and role models the airline’s Values
Qualifications & Experience
A Bachelor’s degree in Commerce, Marketing or Business Administration or related field at NQF level 7 is essential with a minimum of 7 – 10 years Marketing and Sales experience of which 5 years is at a senior management level OR 10 – 15 years Marketing and Sales experience of which 7 years is at a senior management experience
A relevant postgraduate qualification will be an advantage
Experience in overseeing all marketing, sales, distribution and e-commerce, advertising and promotional functions of a large matrix structured organisation with international markets
Experience with digital marketing, including search engine optimisation (SOE), search engine marketing (SEM), social media marketing, email marketing, and content marketing
Experience in contract negotiation and managing relationship with key partners and stakeholders
Knowledge and Skills
Knowledge of product launch strategies and tactics
Expertise with the tools of the trade in marketing including PR written communication, website development, product packaging
Visual communication software, technological design tools and creative services
Identify market segments, niches, and potential markets
Strong understanding of digital marketing tools and strategies
Strong understanding of airline revenue management, pricing strategies and customer segmentation
Strong understanding of global distribution systems (GDS), online travel agencies (OTA), and other distribution channels used in the airline industry
Brand Management
Financial acumen
Commercial acumen
Analytical
Project Management
Strategic thinking
Excellent communication skills (verbal and written)
Presentation skills
Excellent interpersonal skills
Attributes
Leads with courage and empathy
Coaches and mentors
Drives change and innovation and leads transformation
Visionary, purposeful and inspirational leader
Culturally aware and inclusive leader
Service orientated
Detail orientated
Integrity
Stakeholder management
Transparent
Assertive/ decisive
Results driven
Additional Information
SAA is using an online recruitment tool. Applicants are required to complete an individual registration profile capturing essential personal and career selection criteria. Applicants must please note that they only need to complete the online registration once and thereafter they can update their online profiles as and when necessary.
PLEASE NOTE: The onus are on applicants to ensure all mandatory fields are completed. Incomplete online profiles will be disqualified from the application process. Online profiles are used for screening and shortlisting purposes. A CV is only for verification and record keeping purposes. Applicants need to ensure that their online profiles are completed with correct and current information. Incomplete sections can disqualify applicants from the screening and selection process.
This applies to all internal and external applicants.
Click here to apply
First Officer
Closing Date
Not specified
Reference Number
SAA231220-1
Job Title First Officer
Division Operations
Business Unit Flight Operations
Job Type Permanent
Location – Country South Africa
Location – Province Gauteng
Location – Town / City Kempton Park
Job Purpose
South African Airways (SAA) wants you to join the SAA family as a First Officer.
As a First Officer, you will be expected to take all measures required for the safety of the flight, whether on the ground, or inflight, and be expected to perform the duties of a pilot for South African Airways as either a Second-In-Command Pilot (P2) or Cruise Relief Pilot (P3).
Principal Accountabilities
Documentation Requirements:
Matric results transcript
Aviation training records
A summary of all the types of aircraft flown and the number of hours flown in each type
Certified copies of the following: Matric Certificate; South African Identity Document / Passport, Academic transcripts; Last 3 pages of Pilot logbook; Pilot Logbook Summary, Pilot License; Class 1 Medical Certificate
CV
Preference will be given to female pilot applicants in accordance with SAA’s Pilot Employment Equity Plan.
Candidates will be expected to undergo pre-employment assessments which includes checks i.e. criminal, credit, reference, authentication of qualifications etc., simulator / written and psychometric tests.
Qualifications & Experience
Matric Certificate / Grade 12 results / N3 or relevant tertiary qualifications (SAQA accredited)
Compulsory subjects: Mathematics or Statistics 101 and English (D symbol on higher grade or C symbol on standard grade) coupled with one of the following: Physical Science or Computer Science (D symbol on higher grade or C symbol on standard grade)
Valid South African Airline Transport Pilot’s License, or a Commercial Pilot License having completed all the ground subjects for the ATPL (previously known as a Frozen ATPL). A valid ATPL License must be obtained within 4 years from date of employment with SAA with a multi engine instrument rating
Valid Class 1 medical
A minimum of 1,500 flying hours which includes 200 hours on multi-engine aircraft
Be a South African citizen with a valid Passport
Knowledge and Skills
Must have expertise in the application of safety standards and safe operating practices
Detailed knowledge and understanding of national and international aviation regulations such as CAA, ICAO, IATA, FAA, and EASA
Demonstrate a firm understanding of international travel, international customs and practices etc.
Knowledge of all legal regulations for the piloting/aviation profession in the South African and international regulatory environment
Business communication skills (verbal and written)
Attributes
Emotional intelligence
Ability to inspire commitment
Able to deal with complex operational issues inherent in a fast moving environment
Ability to work under pressure (organisational resilience with change management focus)
Ability to pay attention to detail (meticulous)
Ability to collaborate proactively and maintain working relationships across professional and operational boundaries
Results driven
Ability to develop self and others
Judgement and decision making ability
Additional Information
SAA will make use of an internal employee referral programme for all permanent vacancies advertised externally on the E-recruitment site. The normal advert and application process will still apply alongside the programme. Terms and conditions as published on MySAA apply.
SAA is using an online recruitment tool. Applicants are required to complete an individual registration profile capturing essential personal and career selection criteria. Applicants must please note that they only need to complete the online registration once and thereafter they can update their online profiles as and when necessary.
PLEASE NOTE: The onus are on applicants to ensure all mandatory fields are completed. Incomplete online profiles will be disqualified from the application process. Online profiles are used for screening and shortlisting purposes. A CV is only for verification and record keeping purposes. Applicants need to ensure that their online profiles are completed with correct and current information. Incomplete sections can disqualify applicants from the screening and selection process.
This applies to all internal and external applicants.
SYSTEM SUPPORT: CebileNkosi@flysaa.com
Click here to apply
Airport Manager Perth
Closing Date
2025/09/12
Reference Number
SAA250829-1
Job Title Airport Manager Perth
Division Operations
Business Unit Regional and International Airport Operations
Job Type Permanent
Location – Country Australia
Location – Town / City Perth
Job Purpose
The role is responsible for all aspects of Australia airport operations managing the operational team (Ground Handler/Suppliers) by providing leadership and guidance to team members with regard to strategy, policy, company values, business imperatives and customer relationships.
The role is to oversee and manage the daily operations of the airport to ensure smooth and efficient functioning.
Principal Accountabilities
Oversee/control all aspects of Perth operations
Manage and control budget in area of responsibility as per Delegation of Authority (DOA)
Standardises policies, processes and systems to support implementation of International Airport Operations strategy
Work with Country Manager and GSA to drive profitability and customer centricity within areas of control
Manage GHA and supplier performance through SLA and KPI measures
Develop and maintain strong relations with 3rd party suppliers, Star Alliance Members and Authorities
Focus on operational efficiencies and cost compression initiatives
Ensure that governance, risk management and business management policies, processes and practices are implemented, taking cognisance of aviation regulations, security protocols, safety standards, compliance with local/International legislation and future business requirements across all functional disciplines
Oversee customer touchpoints to ensure quality service levels are achieved whilst enhancing automation processes
Maintain and monitor regular and timeous reporting of information to key stakeholders including strategic reporting regarding business management to relevant stakeholders
Provide timeous, accurate and relevant reports, recommendations and feedback as required by leadership
Develop and implement proactive service recovery plans to effectively manage irregular operations – delays, overbooking, baggage handling, diversions
Manage effective customer relationship processes and procedures to handle customer issues such as, complaints, baggage queries, irregular operations/delays, seating arrangements, special meals, over-bookings, endorsements from other airlines
Monitor adherence to agreed upon SLA’s and initiate corrective action in the event of discrepancies
Identify, evaluate, negotiate third party contracts supporting operational and procurement requirements
Uphold welfare of Air Crew in host station (hotel/transport/allowances/sickness)
Optimise the area/s capability to enable achievement of objectives
Manages performance to optimise efficient use of talent
Manages and implements change initiatives with the vision and strategic direction of Airline
Lives and role models the Airline values
Qualifications & Experience
Bachelors degree in Business/ Operations Management with at least 5 – 7 years functional experience within aviation industry, preferably in an airport environment of which 3 years in a management/supervisory role
OR 7 – 10 years functional experience in a management/supervisory role within aviation industry, preferably in an airport environment
Fluent in English
Post graduate qualification will be an advantage
Conversant in airline systems, Microsoft, industry trends/needs, host Country Legislation
Knowledge and Skills
Knowledge of Aviation regulations
Knowledge of security protocols and safety protocols
Knowledge of safety standards
Project Management
Excellent communication skills (verbal and written)
Interpersonal skills
Time management skills
Planning and organisation skills
Analytical and problem solving skills
Influencing and negotiating skills
Customer excellence
IT/System knowledge
Information processing
Strong administrative skills
Strong multi-tasking ability
People management
Change management
Financial acumen
Conflict handling
Decision making
Attributes
Leads with purpose
Manages team performance
Manages transformation and change initiatives
Drives innovation
Sells/ translates the vision
Leverages team diversity
Role models behaviours and values
Customer orientated
Results driven
Stakeholder relationships
Ethics and integrity
Collaboration
Relationship building
Independent worker
Additional Information
Position based in Perth, Australia. Applicant will bear their own cost with regards to immigration (work permit,visa, accommodation,transport) if not from Australia.
---oOo---SAA is using an online recruitment tool. Applicants are required to complete an individual registration profile capturing essential personal and career selection criteria. Applicants must please note that they only need to complete the online registration once and thereafter they can update their online profiles as and when necessary.
PLEASE NOTE: The onus are on applicants to ensure all mandatory fields are completed. Incomplete online profiles will be disqualified from the application process. Online profiles are used for screening and shortlisting purposes. A CV is only for verification and record keeping purposes. Applicants need to ensure that their online profiles are completed with correct and current information. Incomplete sections can disqualify applicants from the screening and selection process.
This applies to all internal and external applicants.
Click here to apply
We wish you all the best with your applications
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