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To apply, click on the link at the end of the posts and all the best with your applications.
Head of Brand
It’s fun to work in a company where people truly BELIEVE in what they’re doing!We’re on the hunt for a bold, strategic, and creative Head of Brand to lead our PnP Clothing Marketing and Communications efforts! In this senior role, you’ll be the driving force behind defining and amplifying our brand’s voice, while orchestrating campaigns that engage, excite, and grow our customer base. You’ll work hand-in-hand with cross-functional teams to ensure every touchpoint—from digital to in-store—feels like a seamless extension of our brand’s personality. With a data-driven mindset and a passion for great storytelling, you’ll help steer our brand’s journey, boosting awareness, loyalty, and sales along the way.
Minimum requirements
Bachelor’s degree in Marketing, Business, or a related field
7+ years in brand management, marketing, or related fields, with at least 3 years in a senior leadership role.
Experience with digital marketing, social media, and e-commerce.
Demonstrated success in developing and executing brand strategies that drive growth.
Experience managing cross-functional teams and influencing senior stakeholders.
Creative & Analytical: Strong balance of creative vision and data-driven decision-making.
Background in retail, fashion, or a related consumer-focused industry is a plus.
Key responsibilities
Brand Strategy Execution: Develop and implement brand-specific strategies to ensure alignment with overall business objectives, driving customer acquisition, retention, and growth across all touchpoints—both in-store and online.
Cross-functional Collaboration: Work closely with internal teams—marketing, merchandise, and operations—to coordinate and execute campaigns aimed at boosting member engagement, increasing sales, and strengthening customer loyalty.
Campaign Leadership: Lead the planning, execution, and optimization of integrated marketing campaigns. Ensure consistency and alignment of messaging across all platforms (social, digital, print, in-store, etc.).
Data-Driven Decision Making: Dive deep into customer insights, sales data, and campaign performance metrics to identify opportunities for growth. Use data-driven insights to optimize marketing strategies, drive personalized communication, and refine campaign tactics.
Creative Direction: Provide creative direction to internal teams and external agencies, ensuring that all marketing materials and campaigns are on-brand and aligned with company goals.
Segmentation & Personalization: Leverage customer segmentation strategies to tailor communication and marketing efforts to specific customer groups, improving personalization and customer engagement.
Customer Experience Leadership: Ensure that marketing strategies and campaigns consistently reflect a customer-first approach, enhancing the overall customer experience across both digital and physical touchpoints.
Training & Development: Lead workshops and training sessions for cross-functional teams, ensuring all stakeholders are aligned on brand guidelines, campaign objectives, and best practices.
Brand Advocacy: Act as a brand ambassador, ensuring all marketing initiatives reflect the company’s values and mission while positioning the brand in a positive light across all channels.
Project Management: Oversee multiple projects simultaneously, ensuring deadlines are met and budgets are adhered to. Maintain a high standard of quality while executing complex initiatives in a fast-paced environment.
Problem Solving & Agile Thinking: Approach challenges with a solution-oriented mindset, quickly adapting to changing circumstances and priorities. Work collaboratively with teams to troubleshoot and resolve issues.
Stakeholder Management: Manage and influence internal stakeholders, including senior leadership, ensuring alignment with brand strategy and key business objectives.
Market Trend Analysis: Keep up-to-date with industry trends, competitor activities, and emerging technologies to inform marketing strategies and drive innovation within the brand.
Closing date: 20 December 2024
If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!
Discover who we are
Marketing Manager-Social Media
It’s fun to work in a company where people truly BELIEVE in what they’re doing!Join us as a Social Media Manager in the Clothing Division of Pick n Pay. This is an exciting opportunity to shape our brand’s digital presence on platforms like Facebook, Instagram,TikTok and more. You’ll be at the forefront of our creative storytelling, driving engagement and building a vibrant online community. As a key player in our team, you’ll craft compelling content, develop innovative social media strategies, and leverage analytics to connect with our customers in meaningful ways. If you’re passionate about fashion, social and ready to make an impact in a dynamic retail environment, we want to hear from you!
Relevant tertiary qualification in Digital Marketing, Journalism, Media, or Copywriting; retail experience is a plus.
Minimum of three years’ experience as a Social Media Manager in a reputable digital agency or retail environment.
Ability to work under pressure and meet tight deadlines.
Solid creative writing skills and an in-depth understanding of digital marketing best practices and creative oulook
Experience managing digital projects involving collaboration with multiple agencies.
Competencies
Proactive with a positive, can-do attitude.
Excellent verbal and written communication skills.
Innovative, agile, and passionate about social media.
Strong problem-solving abilities.
Ability to work effectively in a team and manage multiple projects.
Attention to detail
Creative mindset and up to date with all digital and retail trends
Understanding of media and targeting capabilities of various social platforms and ad formats.
Collaborate with the Head of Marketing to plan, oversee, and implement the social media strategy for the Pick n Pay Clothing brand, ensuring all content aligns with brand objectives and resonates with our audience across various platforms.
Establish, plan, and execute an influencer strategy to expand our reach and engagement.
Stay current with emerging social media trends and technologies to continuously enhance our social media offerings and identify new opportunities.
Drive growth in followers across all Pick n Pay Clothing social media platforms by setting clear targets and KPIs (e.g., followers, reach, engagement).
Ensure all content across Pick n Pay Clothing social channels is accurate, relevant, and aligns with brand guidelines, including paid media and video content.
Develop and maintain a content calendar and posting schedule, ensuring a consistent flow of relevant content and planning tactical campaigns.
Coordinate social media strategies for major brand campaigns across all channels.
Supervise the social media assistant and manage relationships with third-party suppliers.
Educate internal stakeholders about social media strategies to ensure alignment with brand objectives and corporate identity.
Handle customer service issues, turning challenges into positive PR opportunities to enhance brand sentiment.
Oversee coverage of Pick n Pay Clothing events on social channels and actively engage with users.
Manage and optimize the paid advertising budget for social media campaigns, liaising with third-party media buyers for effective promotion.
Monitor competitor activity in the social media landscape.
·Conduct workshops to educate the wider marketing team on the importance and capabilities of social media.
Collaborate closely with the marketing team, buyers, project managers, and other internal stakeholders on campaigns.
Closing date:22 November 2024
If you like wild growth and working with happy, enthusiastic over-achievers, you’ll enjoy your career with us!
Discover who we are
All the best with your applications.
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