RCL Customer Marketing Brand Jobs

To apply, click on the link at the end of the posts and all the best with your applications

Category Manager

Closing Date
2026/02/05
Reference Number
RCL260126-1
Company RCL Foods
Job Title Category Manager
Functions Customer Marketing
Job Type Classification Permanent
Location – Town / City Pretoria
Location – Province Gauteng
Location – Country South Africa
Job Description
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Sellati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which encapsulates our belief in collectively doing that little more to create a positive impact that matters.

Visit our website at: www.rclfoods.com

We are driven by a purpose that goes beyond business. Our commitment to “We grow what matters” reflects our dedication to nourishing lives, communities, and the future. We are seeking a Category Manager to join our Baking Operating Unit in Pretoria.

The role will partner with customers, distributors, and internal teams to optimise pricing, promotion, shelving, and assortment, using industry trends and data insights to drive profitability and improve shopper satisfaction.

Minimum Requirements

Minimum Requirements

Degree/Diploma in Marketing or Business Management (3 years)
Valid Code EB Driver’s Licence
Skills & Competencies

Budget and cost management
Market research methods
Understanding consumer behaviour
Knowledge of competitor products
Shape category strategies through data-driven insights
Strengthen customer relationships with tailored solutions
Drive performance through smart planning and evaluation
Duties & Responsibilities

Category Management

Analyse shelf health and pricing data, including availability, forward share, and shelf position.
Monitor product availability, visibility, and affordability, and consolidate insights.
New Product Launching

Develop and deliver new product launch plans in the trade, with required analysis and feedback.
Customer Relationship Management

Identify and address customer information needs.
Follow up to ensure sales initiatives are implemented with the right customers.
Category Planning

Develop customer proposals and recommendations, and drive category projects with front-end and operations teams to ensure smooth implementation aligned with NRM.
Performance Evaluation

Review category performance and customer profitability.
Consolidate dashboards and scorecards, analysing performance drivers and identifying NRM opportunities.

Click here to apply

Brand Manager – Pet Food

Closing Date
2026/01/30
Reference Number
RCL260120-2
Company RCL Foods
Job Title Brand Manager – Pet Food
Functions Marketing
Job Type Classification Permanent
Location – Town / City Durban
Location – Province KwaZulu-Natal
Location – Country South Africa
Job Description
RCL FOODS is a deeply rooted South African food manufacturer that produces some of the country’s most-loved brands: Yum Yum peanut butter, Nola mayonnaise, Ouma rusks, and Selati sugar, just to name a few. At the heart of our culture and strategy is our Purpose – WE GROW WHAT MATTERS – which encapsulates our belief in collectively doing that little more to create a positive impact that matters. Visit our website at: www.rclfoods.com

We are currently looking for an experienced, enthusiastic Brand Manager to join our dynamic Marketing Team (Pet Food). The role will be based in Westville and report to the Marketing Director – Pet.

RCL FOODS entrusts the Brand Manager to drive brand growth in terms of equity, market share, revenue and profitability, facilitate end to end Brand Marketing from strategy to idea and execution, develop and manage the long-term Brand Strategy including the Brand positioning, Brand Strategic Plans and Innovation funnel. Develop and lead an integrated Brand Marketing Plan and lead execution across channels in market.

Minimum Requirements
A Degree or Post Graduate Degree in Marketing and or in related Business Management.
Minimum 3 years brand management experience.
Demonstrable brand development and management experience, especially experience working on innovation projects.
Sound budget and financial understanding.
Digital marketing understanding.
Consumer obsession – a desire to understand your consumer intimately.
Customer understanding and ability to work collaboratively with Customer and National Account Management teams.
Good shopper understanding.
Knowledge:

Brand strategy & management principles.
Marketing management principles and practices.
Market research methodologies.
Develop consumer intimacy & gather insights.
Business processes especially financial, customer, supply chain & R&D.
Competitor landscape.
Duties & Responsibilities
Leads and develops the brand strategy, brand plan, brand positioning architecture, innovation roadmap and channel plans.
Works with lead agencies to develop communication assets in line with the brand strategy.
Responsible for development and launch of consumer-led innovation to reach brand and business objectives.
Consumer insights to develop an ongoing understanding of consumer perceptions and behaviour in order to optimise all brand assets.
Develops channel strategy for execution and manages key implementation of assets by channel.
Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s).
Develops and executes agreed brand activity both ATL and BTL across multiple channels.
Works with Customer Marketing, setting national level brand KPI’s and identifies relevant in-store solutions.
Monitors brand performance and implements appropriate plan changes.
Coaches the Brand Assistant Manager in Brand management skills and competencies.
Manages any re-launches or new launches, and builds launch plans and channel strategies (promotions, media and POS).
Manages internal and external stakeholders within matrix organisation – cross-functionally and across business units.
Monitors competitor activity.
Evaluates campaigns – highlighting areas of good performance vs. areas of learning.
Cross functional management of teams both internally and externally to ensure alignment and timeous decision making where necessary.

Click here to apply

We wish you all the best with your applications