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Senior Manager Marketing Communications
Designation: EXMKSMG002 – Senior Manager Marketing Communications
Category: Senior Management
Executive
Posted by: African Bank
Posted on: 05 Mar 2025
Reference Number: EXMKSMG002
Closing date: 10-Mar-2025
Position Type: Permanent
Location: Midrand
Workplace: Executive Marketing (EXMK)
Management Style:
Overview:
1 – Treating Customers Fairly and Compliance
Create and maintain productive relationships with internal and external clients/teams by providing advice and conducting regular alignments
Create understanding of the ‘real’ versus ‘perceived’ need through experience and expertise while complying with company policies, legislation and regulations
Keep the client/team informed about progress through written communication, telephone communications, and/or face-to-face meetings
Build a positive image by exceeding client/team expectations at all times
Treat internal and external customers fairly at all times
2 – Management of resources
Develop and maintain staff costs and budgets
Manage and develop subordinate(s): Performance management in terms of contracting, reviews and poor performers, Training and development, Employee relations
Manage people efficiencies through leave management, headcount budget, fixed term contracts, staff movements, secondments, staff utilization
Take appropriate disciplinary measures as required
Facilitate induction of new staff within one month of joining the organization
3 – Communication strategies
Formulate communication strategies that align with the bank’s overall goals and target audience needs
Integrate various communication channels to create a cohesive and effective message delivery system
Utilize market research and customer insights to refine messaging and engagement tactics
Manage the development of a content strategy that supports the bank’s brand and objectives
Ensure content is engaging, relevant, and distributed through appropriate channels
Optimise the use of different communication channels including digital, social media, print, and events, to enhance reach and impact
Evaluate the effectiveness of each channel and adjust strategies as needed
4 – Campaign Execution
Plan and execute integrated marketing campaigns that effectively communicate the bank’s offerings and values.
Coordinate with cross-functional teams to ensure alignment and execution excellence
Establish metrics to evaluate the success of communication strategies and campaigns.
Use data analytics to inform decision-making and refine strategies for improved outcomes
Implement campaigns across multiple channels, such as social media, email, print, and events
Tailor messaging and content for each channel to maximize audience engagement and reach
5 – Internal and External Communication
Coordinate internal communications to keep employees informed and engaged with the bank’s objectives and initiatives
Develop communication strategies that align with organizational changes and updates
Communicate the bank’s strategy, focus areas and values, and ensure continuous reinforcement
Partner with divisions to increase engagement of our people across the bank
Ensure all communication is leading edge and professional
Manage and quality control all internal publications, platforms and mediums including intranet and social media
Implement crisis communication plans to manage and mitigate potential risks to the bank’s reputation
Strategically position and raise the profile of the business in the public domain using websites, social media platforms and public relations (both financial and consumer related)
Act as first point of contact for the media and act as a liaison between media and relevant consultant
6 – Stakeholder management and collaboration
Engage with various stakeholders, including customers, partners, and community leaders, to promote the bank’s mission and values
Organize events and speaking engagements to enhance stakeholder relationships
Develop clear and consistent communication strategies to keep stakeholders informed about the bank’s activities and initiatives
Collaborate with stakeholders to gather insights and feedback, using this information to enhance the bank’s offerings and strategies
Nature 1:
To manage, develop, implement, the marketing and communication strategies to enhance the bank’s brand presence and customer engagement. Responsible for internal and identified external communication of the Bank. Develop and maintain relationships with media outlets to enhance the bank’s visibility. Manage press releases and media inquiries to promote positive coverage of the bank’s initiatives and achievements.
Nature 3:
Motivation:
KEY PERFORMANCE AREAS
Behavioural (COMP)
Action Orientation
Analytical thinking
Collaboration
Customer centric
Influential
Networking skills
Problem solving
Resilience
Solutions driven
Strategic thinking
Minimum Education
Postgraduate degree in Marketing / Communications/ Business Administration or related qualification
Minimum Experience
Minimum 5+ years’ experience as a manager of others
Minimum 8+ work experience in Marketing and Communications in a similar role with experience in developing and executing successful marketing strategies in the banking or financial services industry.
Technical (COMP)
Ability to develop and implement effective marketing and communication strategies that align with the bank’s objectives
Ability to identify marketing challenges and develop innovative solutions to address them
Effective verbal communication skills and collaboration with internal and external stakeholders
Proficiency in anticipating market trends and adapting strategies accordingly
Proficiency in creating compelling content across various platforms
Proficient in using digital marketing tools and platforms to optimize communication strategies
Relationship Management
Report writing and presentation skills
Strong analytical abilities to interpret data and assess the effectiveness of marketing communications efforts
Strong leadership skills to guide and inspire a team of marketing professionals
Understanding of banking products, services, and regulatory requirements
Understanding of digital trends and their impact on consumer engagement
Senior Credit Manager
Permanent position in the Professionals sector/job category.
1 – Management of Resources
? Manage and develop subordinate(s): Performance management in terms of contracting, reviews and poor performers, Training and development, Employee relations
? Manage people efficiencies through leave management, headcount budget, fixed term contracts, staff movements, secondments, staff utilization
? Take appropriate disciplinary measures as required
? Facilitate induction of new staff within one month of joining the organization
? Motivate the team to achieve organisational goals
2 – Portfolio Management
? Assist in the development and design of customised lending structures, ensuring they meet the client’s needs while adhering to the bank’s risk policies
? Provide guidance on complex financial transactions, such as restructuring, refinancing, or expansion funding
? Regularly monitor the performance of the credit portfolio, including repayment behaviour, credit utilisation, and exposure limits
? Track key metrics such as delinquency rates, loan-to-value ratios, non-performing loans (NPLs), and industry concentration
? Identify trends and patterns that may indicate emerging risks or opportunities
? Assess the overall risk profile of the portfolio and ensure compliance with the bank’s risk appetite and regulatory requirements
? Prepare detailed portfolio reports for senior management and credit committees, highlighting key risks, trends, and performance metrics.
? Develop dashboards or tools to visualize portfolio health and provide actionable insights for decision-making.
3 – Credit Risk Assessment and Management
? Receipt and review of Invoice Discounting, Preference Share Funding, Corporate Banking, Securities, Property and Investment deals that are submitted to Credit, thereafter timeously delegation of the deals to the respective credit analysts. In addition involved with deals when applicable, that are done via GFS and Property Solutions
? Manage, assess and suggest alternative funding solutions by making recommendations based on the credit policy guideline and the analysis based on the information provided
? Ensure quality of submissions of credit applications and reviews by reviewing and evaluating information received from marketing, analysts and support staff
? Ensure compliance by recommending facilities based on the credit policy guideline and in conjunction with Bank strategy and the analysis based on the information provided within applicable mandate
? Assess complicated deals in need
? In need prepare credit comments if there is an over flow from the Credit analysts
? Review credit proposals completed by analysts and make recommendations where applicable
? Ensure timeous approvals obtained
? Manage the credit staff (direct and indirect reporting (in need)) and responsible for corrective action where team goals are not being met
? Liaise with key clients and make recommendations for effective deal structuring in conjunction with consultants
? Attend meeting with external attorneys on both new and existing deals to ensure that the bank is adequately secured
? Manage performance and build the intellectual capital of the team by conducting on the job training, counselling and coaching
? Provide for ongoing training of the credit staff and marketing staff
? Support for Credit Manager Property
? Manage stakeholder relationships, i.e. marketing department, attorneys and service providers (Windeed, ITC)
? Build and maintain effective working relationships with marketing by providing credit risk management advice.
? Improve credit policies and procedures by recommending and making submissions to the Head of Credit
? Adapt to changes in Legislation, economic and industry conditions by implementing the changes to credit policies, processes and systems where applicable.
? Maintain a department organisational structure sufficient to meet all goals and objectives
? Preparation and assessment for Staff Loans
? Check, review, address and make recommendations on the Invoice Discounting Audit Reports and sign-off
? Check and review ID Operations reports and sign-off
4 – Credit Operations
? Review and approve credit applications, ensuring compliance with credit policies and risk parameters.
? Oversee the preparation, accuracy, and completeness of loan agreements, collateral documentation, and other related paperwork
? Check security documents received from attorneys to ensure that security documents are accurate and in order
? Ensure credit payments are done within approved parameters
? Responsible for approval with regards draws from call accounts which are ceded to the Bank
? Ensure all required legal and compliance checks (e.g., KYC, AML) are conducted before loan disbursement
? Manage end-to-end loan processing, from approval to disbursement.
? Coordinate with relationship managers and operations teams to ensure timely loan disbursement to clients
? Identify inefficiencies in credit operations processes and recommend improvements.
? Collaborate with IT and operations teams to implement technology solutions, such as loan management systems or automated workflows
? Ensure seamless integration of new systems or procedures with existing operations
5 – ? Review and approve credit applications, ensuring compliance with credit policies and risk parameters. ? Oversee the preparation, accuracy, and completeness of loan agreements, collateral documentation, and other related paperwork ? Check security docume
? Regularly monitor the performance of the credit portfolio, tracking repayments, delinquencies, and credit limits
? Ensure timely updates to the loan management system for accurate reporting and analysis
? Prepare periodic credit reports, including portfolio performance metrics, risk assessments, and regulatory compliance
? Ensure adherence to regulatory and internal credit policies, including limits, covenants, and industry-specific guidelines
? Monitor and address breaches in loan covenants or terms
? Ensure oversight of Preference Share Schedule
? Monitor credit quality of Lending portfolios
? Assist with managing of arrears on Lending portfolio
? Manage monthly review of covenants
? Maintain up-to-date knowledge of regulatory requirements and implement changes to operational procedures as necessary
6 – Stakeholder Management
? Develop and nurture relationships with business clients to understand their financial needs, challenges, and objectives
? Act as a trusted advisor, offering tailored credit solutions to support clients’ business growth and sustainability
? Conduct regular client meetings and site visits to maintain rapport and assess business performance
? Collaborate with relationship managers to analyse clients’ financial requirements and propose appropriate credit products
? Work closely with product specialists to deliver integrated financial solutions to clients
? Participate in networking events, industry conferences, and client gatherings to strengthen relationships and generate leads
? Maintain a deep understanding of industry trends and leverage this knowledge to identify growth opportunities for clients
We wish you all the best with your applications
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