Direct Sales Account Executive – 01 October 2026

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Reference Number

YFM065

Department

Y.fm

Description

The incumbent in the Direct Account Executive role would be required to find new business, grow portfolio and client relationships and achieve monthly targets. 

Key Deliverables

Revenue Growth and Sales Targets

• Meeting or exceeding sales quotas: Achieving specific sales targets (monthly, quarterly, yearly) in terms of revenue or the number of accounts closed.
• Upselling and cross-selling: Identifying opportunities to upsell existing clients or cross-sell additional products or services.
• New business acquisition: Securing new clients through cold calling, networking, and relationship-building efforts.

Client Retention and Satisfaction

• Maintaining high client retention rates: Ensuring clients renew contracts or continue using services by providing exceptional service and value.
• Increasing customer satisfaction: Conducting regular check-ins and collecting feedback to ensure the clients’ needs are met, improving loyalty and advocacy.

Strategic Account Planning

• Creating and executing strategic account plans: Developing plans for each key account to grow relationships, identifying expansion opportunities, and addressing potential risks.
• Regular account reviews: Conducting quarterly or bi-annual reviews with clients to assess performance and discuss future opportunities.

Operational Efficiency and Reporting

• Maintaining accurate reporting: Keeping up-to-date records, tracking communications, opportunities, and pipeline activities. Pipeline to always have 3 times coverage to achieve monthly targets
• Managing time effectively: Prioritising accounts and ensuring timely follow-ups to avoid missed opportunities.

Stakeholder Liaison

• Working closely with other departments: Collaborating with Marketing, Technical, Creative Solutions and Programming teams to provide clients with holistic solutions.
• Contributing to team knowledge: Sharing learnings and best practices to help improve the overall performance of the sales team.

Requirements

Qualifications

• National Senior Certificate – Essential 
• Diploma – Sales / Marketing / Related Field – Recommended 

Experience

• Sales /Advertising /Broadcasting /   Prospecting – 3 – 4 years – Essential 

Drivers Licence

• Code B; Motor vehicle licence – Essential 

Technology Proficiency

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)  – Basic 

Technical / Job Specific Competencies  

• Accuracy / Attention to Detail 
• Contributing to Team Success 
• Managing Work 
• Sales Ability / Persuasiveness 
• Stress Tolerance 

Click here to apply

We wish you all the best with your applications