Creative Director


POSITION:                Creative Director

DIVISION:                  Video Entertainment

REPORT LINE:        On-Air Manager

SCALE CODE:        403

POSITION ID:          60022525


To ensure product development, manage all creative operational needs, leading the communication -interactive design and concept delivery. To inspire and manage the creative team, create and approve high class visual layouts, brainstorming, and copy writing for short form productions


  • Implement the approved strategic On-air plans for the Video Entertainment Platforms.
  • Monitor and evaluate the implementation of the On Air plans.
  • Report on the impact of the On Air plans based on market intelligence reports and editorial reviews.
  • Coordinate viewing sessions of the work delivered by producers.
  • Creatively design channel/bouquet on air campaigns and manage on-air brand projects.
  • Ensure graphics are used effectively to enhance campaigns.
  • Lead and provide creative direction to the channels promo producers and evaluate creative output.
  • Approve/Reject concepts, promos, launches and campaigns created.
  • Confirm accuracy of times, dates and days of the different promos.
  • Provide input on appropriate creative execution of on-air imaging.
  • Provide creative direction as well as execute shoots for the platform.
  • Ensure all shoots are aligned to the marketing brief and channel specifications.
  • Drive on-air brand campaigns and ensure it addresses platform positioning
  • Ensure production of multipurpose digital On Air material aligned to the Divisions digital strategy.
  • Coordinate and manage weekly status meetings and brainstorm sessions.
  • Develop workflows for promo producers.
  • Attend weekly channel steering meetings in order to gain sight of business operations.
  • Present Promos for platform review at steering meetings
  • Manage the operating budget as per campaign in such a manner to ensure effective utilization of budget
  • Implement and Adhere to (Standard Operating Procedures) SOP’s for Operational efficiencies.
  • Implement internal control measures to ensure good governance.
  • Monitor and report on the operational risk and compliance matters.
  • Comply with applicable policies and legislation.
  • Advise on policies to ensure fair and uniform interpretation of guidelines.
  • Monitor and Report on Occupational Health and Safety Act.
  • Provide monthly reports highlighting challenges and achievements.
  • Contract management of Freelancers
  • Administer Freelance payment
  • Issue Creative On-Air briefs to external suppliers.
  • Foster relationships with relevant stakeholders through collaboration, and education of business processes and priorities.
  • Establish clear lines of communication between programming, scheduling, marketing and the creative staff.
  • Contract and manage Performance Management System in accordance with organizational policy and procedures.
  • Manage adequate staffing for workload, succession planning and effective leadership.
  • Effective briefing and communication with department staff.
  • Ensure Personal Development Plans (PDP) for all staff members are in place and make follows up.
  • Provide direction on the retention and attraction of staff
  • Individual coaching and mentoring conducted on an ongoing basis to meet performance needs


  • National Diploma or Degree in Film & Television or Media Studies or related qualification (NQF6/7)
  • 5 years’ experience on multiple levels in On Air Television Production which 3 should be on supervisory
  • Understanding of related policy.
  • Computer Package
  • Financial management
  • Project management
  • Creation of PR opportunities to enhance the image of SABC television channel
  • Good understanding of the On Air/Marketing environment

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