Manager Marketing Radio

CLOSING DATE: 08 January 2024

Position :            Manager Marketing Radio

Report Line:       Head:  Marketing

Division:             Group Corporate Affairs & Marketing

Scale Code:       130

Position ID:         60017578

Main Purpose

The incumbent is to develop and implement a Radio marketing strategy to attract and retain and grow audiences and retain market leadership for radio brands in order to maximise their revenue.



  • Support the development of the Integrated Marketing strategy
  • Develop and implement Radio strategic marketing and brand plans, in order to retain market share leadership for Radio.
  • Develop and implement trade and consumer strategy for Radio stations.
  • Develop and implement transversal Radio marketing strategy.
  • Use research to Identify marketing opportunities for the collective Radio brands by identifying consumer requirements; defining markets, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
  • Together with media relations drive constant publicity around SABC Radio


  • Communicate and liaise regularly with all Radio marketers to ensure effective alignment with organisation marketing imperatives
  • Enhance communication, awareness and buy-in for the radio portfolio amongst internal and external stakeholders
  • Support radio platforms in planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs.
  • Interact with the internal service providers and ensure alignment to specific marketing strategy.
  • Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities.
  • Collect, analyse and present marketing information to management.
  • Interaction with radio sales to ensure that any transversal Radio product campaigns runs smoothly


  • Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
  • Identify and exploit alternative revenue streams.
  • Accountable for all Marketing related events and execution thereof.


  • Provide monthly and quarterly reports
  • Post campaign and events analysis reports
  • Maintain and update the electronic and manual filling system


  • Effective implementation of Performance Management System in accordance with organizational policy and procedures
  • Manage adequate staffing for workload and effective leadership (leave Management).
  • Effective briefing and communication with department staff
  • Personal Development Plans (PDP) for all staff members
  • Provide direction on the retention and attraction of staff
  • Individual coaching and mentoring conducted on an ongoing basis to meet performance needs
  • Transfer of skills in line with succession planning best practice to the team.



National Diploma/ Bachelor’s Degree (NQF6/7) in Marketing/Communications/ Media Studies/ Public Administration


  • 7 years’ experience in broadcast industry and 3 years should be at supervisory level.


  • Understand of policy, SOP and procedures relating radio industry
  • Stay abreast of industry trends.
  • Development of strategy
  • Understanding Public Finance Management Act
  • Understanding of Marketing
  • Brand campaign execution to achieve strategic imperatives
  • Understanding of radio industry
  • Understanding of digital platforms
  • Driving License

Click here to apply

All the best with your applications

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