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Government Account Executive
Reference Number
YFM068
Department
Y.fm
Description
The Government Account Executive is responsible for driving revenue growth by selling media and advertising solutions to government departments, state-owned entities, and other public sector organisations. The role focuses on building strategic client relationships, identifying new business opportunities, achieving sales targets, and delivering exceptional client service to support the growth of the government portfolio.
Revenue Generation and Sales Performance
Achieving monthly, quarterly, and annual sales revenue targets.
Maintaining, developing, and growing the government client portfolio.
Identifying and securing new business opportunities within government departments, municipalities, state-owned entities, and other public sector organisations.
Increasing advertising and media revenue from both existing and new clients.
Developing and implementing account plans to maximise client retention and revenue growth.
Building and maintaining strong relationships with key decision-makers and stakeholders within government accounts.
Accurately manage and forecast the sales pipeline to ensure achievement of revenue objectives.
Preparing and presenting sales proposals, presentations, and media solutions aligned to client needs.
Monitoring market trends and competitor activities to identify growth opportunities.
Client Relationship Management
Building and maintaining strong relationships with existing and prospective government clients.
Establishing regular engagement with key decision-makers and stakeholders.
Ensuring a high level of client satisfaction through responsive and professional service delivery.
Proactively identifying client needs and recommending appropriate media and advertising solutions.
Addressing and resolving client queries, concerns, and service-related issues within agreed timelines.
Conducting regular account reviews to identify growth opportunities and strengthen client partnerships.
Maintaining accurate records of client interactions and account activities.
Achieving 5 client meetings per week (2 new clients, 3 existing clients).
Reporting and Administration
Maintaining accurate and up-to-date client, sales, and pipeline records.
Preparing and submitting weekly, monthly, and ad hoc sales reports as required.
Tracking and reporting on sales activities, revenue performance, client engagements, and business development initiatives.
Monitoring sales pipeline opportunities and providing accurate revenue forecasts.
Ensuring all client proposals, contracts, and related documentation are completed accurately and submitted within required timelines.
Maintaining compliance with internal processes, policies, and reporting requirements.
Interpersonal and team relationships
Fostering and maintaining strong interpersonal and team relationships to create a stable and collaborative working environment.
Contributing positively to team dynamics to ensure the successful achievement of collective objectives.
Requirements
Qualifications
National Senior Certificate (NQF Level 4) – Essential
Diploma in Media Management / Communications / Marketing / Business Management – Essential
Experience
2 years experience at any Media Owner – Essential
Drivers License – Essential
Language Proficiency
English – Intermediate
Technology Proficiency
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) – Basic
Technical / Job Specific Competencies
Managing Work
Contributing to Team Success
Planning and Organising
Decision Making
Continuous Learning
Click here to apply
Direct Sales Account Executive
Reference Number
YFM065
Department
Y.fm
Description
The incumbent in the Direct Account Executive role would be required to find new business, grow portfolio and client relationships and achieve monthly targets.
Key Deliverables
Revenue Growth and Sales Targets
- Meeting or exceeding sales quotas: Achieving specific sales targets (monthly, quarterly, yearly) in terms of revenue or the number of accounts closed.
- Upselling and cross-selling: Identifying opportunities to upsell existing clients or cross-sell additional products or services.
- New business acquisition: Securing new clients through cold calling, networking, and relationship-building efforts.
Client Retention and Satisfaction
- Maintaining high client retention rates: Ensuring clients renew contracts or continue using services by providing exceptional service and value.
- Increasing customer satisfaction: Conducting regular check-ins and collecting feedback to ensure the clients’ needs are met, improving loyalty and advocacy.
Strategic Account Planning
- Creating and executing strategic account plans: Developing plans for each key account to grow relationships, identifying expansion opportunities, and addressing potential risks.
- Regular account reviews: Conducting quarterly or bi-annual reviews with clients to assess performance and discuss future opportunities.
Operational Efficiency and Reporting
- Maintaining accurate reporting: Keeping up-to-date records, tracking communications, opportunities, and pipeline activities. Pipeline to always have 3 times coverage to achieve monthly targets
- Managing time effectively: Prioritising accounts and ensuring timely follow-ups to avoid missed opportunities.
Stakeholder Liaison
- Working closely with other departments: Collaborating with Marketing, Technical, Creative Solutions and Programming teams to provide clients with holistic solutions.
- Contributing to team knowledge: Sharing learnings and best practices to help improve the overall performance of the sales team.
Requirements
Qualifications
- National Senior Certificate – Essential
- Diploma – Sales / Marketing / Related Field – Recommended
Experience
- Sales /Advertising /Broadcasting / Prospecting – 3 – 4 years – Essential
Drivers Licence
- Code B; Motor vehicle licence – Essential
Technology Proficiency
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) – Basic
Technical / Job Specific Competencies
- Accuracy / Attention to Detail
- Contributing to Team Success
- Managing Work
- Sales Ability / Persuasiveness
- Stress Tolerance
Click here to apply
We wish you all the best with your applications
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